On the evening of December 26, 2023, the stage of Mount Emei was bustling with people, and a grand winter carnival feast kicked off in the “Only Mount Emei” drama fantasy city. This was the wonderful opening of the 26th Mount Emei Ice and Snow Hot Spring Season. The event ended perfectly in an audio-visual feast of light and shadow, and also kicked off the upcoming 2025. From the end of the year of dragon dance to the year of the snake to welcome dreams, intangible cultural heritage and folk experience activities will also be warmly invited: taste traditional intangible cultural heritage, appreciate special folk festivals, participate in parent-child interactive games, and taste authentic food, which is exciting.In the coming New Year, instead of longing for a specific moment, it is better to find the rare traditional New Year flavor through intangible cultural heritage folk activities. On January 1, 2025, the “Only Mount Emei” drama fantasy city will grandly open the intangible cultural heritage folk experience event “Under the Clouds, Emei Fireworks”. The grand event full of traditional New Year flavor will bring together various intangible cultural heritage folk displays and experiences, allowing tourists to travel through time and space and relive the long-lost New Year flavor01 Intangible cultural heritage and folk customs, looking for the traditional New Year flavor In 2025, at the beginning of the New Year, the intangible cultural heritage activities of Mount Emei will introduce traditional customs, and the warm Spring Festival atmosphere will arouse countless memories through various folk performances. Face changing, fire breathing, tie-dyeing, New Year paintings and various traditional folk performances will be displayed here one by one. Each performance seems to be telling the story of ancient traditions, attracting countless audiences to stop and watch..02 Parent-child games, recalling childhood fun In addition to the rich performances, parent-child New Year games are also an indispensable part. Paper cutting, pitching pots, rolling hoops, clamping marbles, skipping ropes… countless classic games make people involuntarily think of their childhood. The playground is full of laughter, and the warm family interaction fully demonstrates the joy and vitality of every participant.

03 Yunxia Food, Feel the Fireworks of Emei In terms of food, Yunxia Food Village presents the authentic flavor of Emei, and the rich atmosphere of market life permeates every gift. On New Year’s Day, the farm food and pork soup specially launched in the village all have a cordial rural atmosphere, evoking people’s memories. The heartwarming pork soup is not only a warm existence, but also a classic taste that makes people feel moved after eating it.

In this event, you can immerse yourself in the fun of intangible cultural heritage folk activities during the day, and experience the soul-cleansing life drama at night. A grand folk festival combines the taste of the New Year, childhood games and drama performances, allowing every visitor to rediscover the traditional New Year customs here and experience the profound heritage of the New Year.

The drama fantasy city of “Only Mount Emei” is looking forward to everyone who is eager to return to tradition. No matter where you come from, please join us and experience this feast of intangible cultural heritage and folk customs! The event will last until the Spring Festival in 2025. Tourists and friends are welcome to come and experience the intangible cultural heritage and find the traditional flavor of the New Year.

As time passes and things are abundant, I wish you all good luck in 2025, and a peaceful and beautiful New Year full of laughter and memories!